Mass Audience

Vivian, Chapter 12

Mass Communication only works if there is a mass audience to receive the message. But who is the Mass Audience? And why do media companies care to know? This lesson unpacks the many reasons (mostly financial) and ways the mass media determine who is listening, reading, and watching...

LECTURE - Mass Audience

Click the VIEW LECTURE button below to access a presentation on the Mass Audience.

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READ - Mass Audience

Click the READ NOW button below to access a PDF of Chapter #12 - Mass Audience (Vivian, 11th ed.)

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WATCH - Information and the Brain

Click the WATCH NOW button to check out a lecture by technology author Nicholas Carr about the effects of information overload on your brain.

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WATCH - Capturing Your Audience

Click the WATCH NOW button to check out a MasterTalk lesson by Brenden Kumarasamy on how to capture your audience.

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WATCH - What is the Internet?

Click the WATCH NOW button to check out a TED Talk by Andrew Blum about the physical existence of the internet

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WATCH - Play the Audience

Click the WATCH NOW button to see musician Bobby McFerrin (Don't Worry, Be Happy) play the audience.

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QUIZ - Mass Audience

After completing the assignments outlined above, click the TAKE QUIZ button below to answer questions around the topic of Mass Audience.

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