Public Relations

Vivian, Chapter 10

It is no longer enough for a business to simply sell a decent product or service. Now days, customers also consider the values and beliefs of a company when making their purchasing decisions. This is where the Public Relations department steps in - managing and disseminating information from an individual or an organization to the public in order to influence their perception of that business, individual or organization.

LECTURE - Public Relations

Click the VIEW LECTURE button below to access a presentation on Public Relations.

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READ - Public Relations

Click the READ NOW button below to access a PDF of Chapter #10 - Public Relations (Vivian, 11th ed.)

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READ - PR Damage Control

Click the READ NOW button to check out an article that summarizes a bunch of cases in which the Public Relations department was able to step in and recover the day!

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READ - Starting Your PR Career

Click the READ NOW button to check out an article that outlines how to set yourself up for a career in Public Relations!

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QUIZ - Public Relations

After completing the assignments outlined above, click the TAKE QUIZ button below to answer questions around the topic of Public Relations.

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