Advertising

Vivian, Chapter 11

Within a capitalist society, a business must sell their product or service (whatever that might be) in order to stay in business... Therefore, the challenge becomes to make customers aware of your product or service so that they will open their wallet. The field of Advertising (or Marketing) are the practices and techniques employed by these companies to bring attention and create buzz!

LECTURE - Advertising

Click the VIEW LECTURE button below to access a presentation on Advertising.

VIEW LECTURE

READ - Advertising

Click the READ NOW button below to access a PDF of Chapter #11 - Advertising (Vivian, 11th ed.)

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WATCH - The Greatest Movie Ever Sold

Click the WATCH NOW button to check out Morgan Spurlock's 2011 documentary The Greatest Movie Ever Sold and explore the many ways companies create brand awareness through advertising.

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WATCH - Online Advertising

Click the WATCH NOW button to check out Jay Smooth's Crash Course discussing the techniques of Online Advertising.

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WATCH - Lessons from an Ad Man

Click the WATCH NOW button to check out a Ted Talk by Rory Sutherland focused on perceived value verse "real" value.

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QUIZ - Advertising

After completing the assignments outlined above, click the TAKE QUIZ button below to answer questions around the topic of Advertising.

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