Media Influence

Vivian, Chapter 13

Media Influence, or Media Effect, is the study of topics and theories relating to how mass media influence an individual’s thoughts, attitudes, and behavior as well as mass media’s role in shaping modern culture. From watching a documentary to clicking on a social media advertisement, what are the ways various media elements alter our perspectives and understandings.

LECTURE - Media Influence

Click the VIEW LECTURE button below to access a presentation on the influence of Mass Media

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READ - Mass Media Effects

Click the READ NOW button below to access a PDF of Chapter #13 - Mass Media Effects (Vivian, 11th ed.)

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WATCH - The Conscience of Television

Click the WATCH NOW button to view a TED Talk by Lauren Zalaznick as she makes a case that television reflects who we truly are...

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WATCH - Media Representation

Click the WATCH NOW button view a short video by the BBC on how the media shapes the way we view the world.

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WATCH - Your Brain on Video Games

Click the WATCH NOW button to view a TED Talk on the effects video games have on your brain.

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WATCH - The Spread of Idol Tv

Click the WATCH NOW button to view a TED Talk by Cynthia Schneider who looks at how reality tv competitions are creating change within societies.

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QUIZ - Media Influence

After completing the assignments outlined above, click the TAKE QUIZ button below to answer questions around the topic of Media Influence.

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