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THE PROMO

Creating Commercial Content

In a world where multimedia content is required for most all successful companies, freelance filmmakers have their work cut out for them! This lesson dives into the process of creating promotional videos from contacting clients to showcasing their products and services.

MATERIALS

Show host filming a cooking show with a chef

TUTORIAL
Creating the Perfect Promo

Lemonlight breaks down the essentials to making the perfect promotional video

Cameraman with Movie Camera

TUTORIAL
Five Tips for Promo Videos

Jason Anthony, commercial content creator, overviews his five tips for creating promotional videos

Men with Calculator

TUTORIAL
Estimating Promo Pricing

Beverly Boys breaks down the pricing for creating a high-quality promo video.

Camera

CHECKLIST
Promo Video Prep

Click the VIEW NOW button to access a checklist for creating promotion content.

EXAMPLE
#YouAreWelcomeHere

Check out SUNY Cortland's #YouAreWelcomeHere inclusion campaign

EXAMPLE
Blackbird 2020 Postponed

Check out the 2020 Blackbird Teaser to address COVID19 postponement

EXAMPLE
Welcome Back 2019

Check out the 2019 Welcome Back video featuring many faculty and staff across campus.

We're Live

EXAMPLE
UB Journalism Promo

Check out a Campus Department Promo for the UB Journalism Certificate Program

PROJECT

Click the START NOW button below to get started on your "Office Promo" project.

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