SOCIAL MEDIA

Short videos -- 60 seconds or less, made and shared on apps like TikTok, Snapchat and Instagram -- are more than just a fun way to pass the time; they've transformed how we work, communicate and learn. Click the WATCH NOW button to view a TedTalk by Qiuqing Tai.

Here are the 3 key differences between content writers and copywriters. Click the WATCH NOW button to view a tutorial by Alex Cattoni.

How do you write scroll-stopping Instagram captions? In this video, Alex shares 6 copywriting tips with real life examples that you can use to skyrocket your engagement. Click the WATCH NOW button to view a tutorial by Alex Cattoni.

Marketing analyst and avid emoji-defender Jenna Schilstra demonstrates how these pictograms are being used in new ways, like helping abused children describe complex emotions, or giving new communication methods to people on the autism spectrum. Click the WATCH NOW to view.

Writing for social media may take talent, creativity, focus and a deep understanding of your audience. But here are a few tips to help you get started.

Russell Brand speaks with Tristan Harris, famed Computer Scientist that attempted to hold Google ethically responsible, on his podcast (Under The Skin) about social media and why we are so hypnotized by tech. Click the WATCH NOW button to check it out.

After completing the modules outlined above, click the TAKE QUIZ button to answer some questions about Social Media Marketing.