PUBLIC RELATIONS

Public Relations is the practice of managing and disseminating information from an individual or an organization to the public in order to affect their public perception. In short, Public Relation Professionals use strategic communication to build mutually beneficial relationships between organizations and the public.

To begin, complete the following lessons below:

WATCH: What is Public Relations

Click the WATCH NOW button below to view a lecture on Public Relations by Associate Professor Luke Armour from Kent State.

WATCH NOW

WATCH: A Day In The Life

Click the WATCH NOW button below to view a day in the life of a Public Relations Manager to get a better sense for what these professionals do on a day to day basis.

WATCH NOW

WATCH: Not Manipulation, It's Strategic

Keisha Brewer is a Strategic Communications professional and CEO of the PR Alliance LLC, an entertainment and lifestyle public relations agency. Click the WATCH NOW button to view her TED Talk.

WATCH NOW

READ: PR Tools and Activities

Click the READ NOW button below to view a list of Public Relation tools and activities an organization can use to strategically connect with the public.

READ NOW

READ: How to Write a Press Release

What should a press release include? How to end a press release? And what about the press release format? Click the READ NOW button to learn more.

READ NOW

QUIZ: Public Relations

After completing the assignments outlined above, click the TAKE QUIZ button to answer some questions about Public Relations.

TAKE QUIZ